When a visitor leaves your listing without making a purchase then this can have a negative impact on your listing. Amazon’s algorithm starts considering that your listing is of poor quality or the quality of the product is not good and Amazon will limit the visibility of your listing that is why it is very important to focus on the factor which can influence the conversion rate. In this article, we will discuss how you can improve the conversion rate on Amazon.
It is observed that Amazon tends to show the products higher on Amazon which converts better on Amazon. In this article, we will discuss all the factors that you should focus on to improve the conversion rate on Amazon.
Product Listing Optimization-
Product listing optimization is one of the important factors which can help you improve the conversion rate in no time. You can write a clear concise product title that can instantly help you get more clicks on your listing. When more people view your listing, your chances of getting sales also increase. Product listing optimization also includes image optimization, keyword research & placement.
It takes years of experience to pick the right keywords and put them in the right places. Otherwise, your listing will never appear in Amazon search results, so if you don’t have any experience with listing optimization then we highly recommend you hire an Amazon listing creation service.
Keyword research & Placement-
Amazon algorithms take targeted keywords and their placement into account to decide their placement on Amazon search result pages. Amazon boosts the visibility of its product which has a decent number of reviews, Amazon limits the visibility of the newly listed products so to improve the visibility of the products you need to run PPC campaigns on Amazon.
If you don’t have a decent budget then you need to find less competitive keywords that visitors are using to find similar products on Amazon. By using a less competitive keyword you can appear on the top in Amazon organic results.
Image & Videos-
You must include high-quality images and videos on Amazon, during shopping on an online marketplace like Amazon visitors can’t hold the products physically nor can change their quality. User makes their final purchase decision based on product images and videos.
So it is very important to include high-quality images in your listing. Images & Videos are the most important factor which directly influences the conversion rate.
Title, Bullet points & description-
Before buying a product, visitors want to collect more and more information about the products, they want to know all the benefits and features of the products and how the displayed product can be the best solution for their problem. So it is very important to use a clear & concise product description, use short and informative bullet points so that the user can quickly scan all the features of the products.
Product description can be very useful for those visitors who want all the details of the product, and detailed instructions to use the product.
A seller whose brand is registered on Amazon is allowed to include A+ content in their listing. A+ content allows you to include more images into your listing, by including infographics into your listing you can make your listing more appealing.
A+ content can be a great way to increase the conversion rate on Amazon as it helps users quickly understand the features and benefits of the product without spending time reading the content. A+ listing also helps your listing stand out from your competition.
Product review highly influences the purchase decision of the buyers, before buying any product visitors want to know about the advantages and the problem that real buyers are facing. Try to answer the most relevant and frequently asked questions about the products. This strategy can help you earn more positive reviews.
Amazon’s algorithm gives priority to the listing and shows them higher on Amazon search result pages. We highly recommend you ask your customer to rate your products and share their review about the product.
Opt for Amazon FBA-
Opting for Amazon FBA is one of the easiest and quickest ways to improve the conversion rate on Amazon. Listings of prime sellers get more views in comparison to non-prime sellers. Listing with a prime tag looks more appealing in comparison to listing without a prime tag, people also prefer buying products with prime tags because the visitor knows they are getting a high level of trust and security.
Pricing is one of the most important metrics which greatly influences the conversion rate, so if you want to improve the conversion rate you need to keep your product price competitive. If your listing already has a decent number of reviews then by adjusting the price of your listing then you can improve the conversion rate.
Coupons & Discounts-
You can attract more customers by offering coupons & discounts as the majority of the people on Amazon keep looking for the products on which discount is available. By offering coupons & Discounts you can create fear of missing out among the audience this FOMO technique can help you instantly convert your visitor into a customer.