Yes, Amazon Listing Optimization is worth it as Amazon listing optimization is very important for those sellers who want to increase their boost the visibility of their product listing and want to maximize their sales on the E-commerce marketplace.
It is seen that a well-optimized listing ranks higher in comparison to an un-optimized listing on Amazon search results pages.
Here are the key elements of Product listing optimization that you should consider-
- Product Title
- Product photography
- Feature bullet points
- Product Description
Product Title-
A product title is a name or label given to a particular product. Product title is very important because based on the product title Amazon displays products on the Amazon marketplace. You should always use an attractive and catchy title for your product title as they grab the attention of the product and can influence their final purchase decision.
Tips for writing product titles-
The product title is the first thing that customer sees before clicking on your product listing. You should always use an accurate and concise product description. Your product title must include your targeted keywords so that customers can easily find your products.
A well-written product title gives you competitive advantages. It can help you rank above your competitor, and you can include unique selling points and features into your title to maximize your sales.
Amazon search algorithms are highly dependent on product titles to show products on the Amazon marketplace. By including your targeted keywords in your search result pages seller can improve the visibility of your products.
Product Photography-
Product photography is the most important step of product listing optimization because based on the displayed products customer try to evaluate the quality of the product. Product image quality can influence the final purchase decision of the customers.
During online shopping, customers can’t hold the product physically and neither can evaluate its quality. Product images help customer to visualize product size, color, texture, etc. Product images help visitors to determine the displayed products fit best into their requirements.
By using high-quality images you can make your product look more premium, and high-quality images can make your customers more willing to pay a higher price.
Amazon algorithms use high-quality images to display products on the Amazon marketplace. So it is very important to use high-quality product images otherwise your products will not get sufficient visibility and you may also lose sales.
Bullet points-
Bullet points are highly important as they help in representing all the features and details about the products to potential buyers.
Bullet points allow the user to easily read and understand all the key features of the products, and benefits of the products.
Using bullet points sellers can easily highlight the most important features of products including size, color, material, and other accessories.
Amazon search algorithms scan all the listed products to match the entered keywords, Amazon displays all the listed products on the Amazon marketplace which are relevant to the search terms. So by including your targeted keywords in the bullet points you can maximize the visibility of your products.
Short and informative inventory bullet points can help customers to better understand the product features. Bullet points also customer make their final purchase decision. This is how bullet points can boost your sales.
Product Description-
Product description plays an important role in the E-commerce marketplace as it helps the customer in getting complete information about the products. Before making the final purchase decision customers also want to collect more and more information about the displayed products.
By writing an easy-to-understand and detailed product description seller can provide all the essential information about the product.
Amazon is a highly competitive marketplace and there are millions of products available on Amazon. A well-written and optimized product listing can make your products stand out from the crowd. Detailed and informative product descriptions can help you to differentiate your product from similar products listed on the Amazon marketplace.
Keyword density plays an important role in SEO. Text length in the product title and bullet points is limited but in the product description section, you are allowed to use text of much higher length. You can include more relevant keywords in your product description section that searcher uses to find your products on Amazon. Product description allows you to rank your product on multiple keywords.
Why product optimization is important?
Most buyers prefer buying only those products which are having a good amount of positive reviews. It is very hard for newly listed products to start appearing higher on Amazon search result pages. Because of this reason old sellers prefer running PPC campaigns to maximize the visibility of their newly listed products.
New sellers might not have sufficient budget to run PPC campaigns on Amazon so product listing optimization is the only way to appear on the Amazon search results in pages.
Benefits of product listing optimization-
Better visibility
By optimizing your product listing can improve the visibility of your products on Amazon marketplace and google search results pages.
Product listing optimization includes optimization of the title, and product description, including comparison table, product images, etc. By including the right keyword in your title and product description you can maximize the visibility of your products.
Improved CTR
Mostly searcher clicks on the results which match or are closely relevant to their entered query. So it is very important to write an accurate and attractive product title that represents your product.
If you will not optimize your product title for CTR then you will get the impressions but no clicks. We highly recommend you invest your time to find a keyword with a decent search volume and optimize your product title for that keyword.
Sales
The main purpose of product listing optimization is to drive more clicks and more sales. As we discussed above that a well-optimized product listing can boost the visibility of your products. When an optimized product listing becomes visible to a wider audience then there are higher chances that you will get more clicks and sales.
Better Seo Ranking
Here is the following ranking signal that you need to consider while listing products on the Amazon marketplace. These ranking signals are highly important as they can influence the ranking of the listed products on Amazon search result pages.
Relevance
Product relevancy is one of the most important factors which can influence the ranking of products on the Amazon marketplace. Your product title, image, and the product description must be relevant to the search term.
Amazon uses an algorithm to prepare a list of products that closely matched the visitor’s query and display that product on the Amazon marketplace.
Sales performance
Amazon’s Algorithm displays products higher on search result pages that have more positive reviews. Products sell well on Amazon marketplace which ranks higher on Amazon.
Pricing
Prices of the product are very important as it directly influences the buyer’s purchase decision. Amazon uses product price as a ranking signal, Based on the product price Amazon’s algorithm decides product placement on the Amazon marketplace. Amazon listing creation service provider can help you in listing your product at the right price so that you don’t need to bear any loss even if a customer returns your product.
Inventory
Amazon’s algorithm limits the visibility of the products which is out of stock or have limited stock. If your product is out of stock for a long then that particular listing will be lost its ranking.
Customer reviews
Amazon’s algorithm favors products with positive reviews and ranks them higher on the Amazon marketplace. Amazon algorithm de-ranks the product with negative reviews.
Images and product description
Amazon’s algorithm takes images and product descriptions into account to rank products on the Amazon marketplace. Amazon doesn’t want to hamper customer experience which is why Amazon’s algorithm favors that product that has high-quality images and detailed product description.
Keywords
Try to include the relevant keywords that visitor uses to find your products or similar product on the Amazon marketplace. Don’t forget to include the keyword in the product title, headings, and product description
Competitiveness
A well-optimized product listing can help sellers to differentiate their products from other similar products available on Amazon. A good product listing can lead to increased sales and market share.
Better Conversion
By optimizing the listing of the product you can better represent your product to your customer in a more appealing way. Optimized listing can also help the shopper quickly and easily understand all the features and benefits of the products, which can lead to more sales and a better conversion rate.
Things that you should avoid while optimizing listing on Amazon-
Optimizing product listing is very important as it can bring you more sales, better product visibility, help the seller to easily and quickly understand all the features and benefits of the products, and many more.
But if you over-optimize your product listing then instead of boosting your ranking or visibility it can hurt your product visibility or its ranking. After diving deep into the topic we prepare a list of some common mistakes that you should avoid while optimizing your product listing on Amazon.
keyword stuffing-
Amazon’s algorithm uses search terms to display products on the Amazon marketplace, many sellers think that they can rank higher for their targeted keywords if they use the targeted keywords too many times on their product pages.
Including too many irrelevant or repetitive keywords can hamper the user experience. Using targeted keywords too many times can also hurt your ranking.
False or Misleading information
While listing products on Amazon, sellers don’t pay too much attention to in filling detailed on Amazon. They don’t write or outsource product features and product descriptions that are specific to that particular product. They copy the product features and product details of similar products listed on Amazon.
Due to this many times product features don’t match the features of the displayed products, which can lead to an increase in return rate. This false and misleading information about the product can hurt the health of your Amazon seller central account.
We highly recommend you hire an Amazon listing creation service who can write dedicated product descriptions and product features.
Product image quality
Product images are highly important as they help the seller make a final purchase decision. If you use don’t use high-quality or blurr images for your products then your listing may fail to drive customers’ attention.
Incomplete information
Try to include more and more information about the product because the chances of getting a conversation become higher when the customer better understands all the features and benefits of the products. Visitors avoid buying products with incomplete information.